Founders Beauty is a vegan skincare brand founded in Singapore and formulated and manufactured in New Zealand. The range is built for sensitive, reactive skin and for the conditions of a year-round tropical climate. Founders Beauty is certified vegan and cruelty-free by PETA and holds the Positive Luxury Butterfly Mark for sustainability and ethical business standards.

Yes. Founders Beauty is certified by PETA as both vegan and cruelty-free. Every product in our range is formulated without animal-derived ingredients, and no product is tested on animals at any stage of development or production. Our certification is publicly listed in PETA's Beauty Without Bunnies database.

Our formulations are developed for the concerns we are asked about most in Singapore's climate: oily and combination skin, dryness and dehydration, sensitivity and reactivity, blemish-prone skin, the look of post-blemish marks and uneven tone, and a skin barrier that has been compromised. The range is built on ingredients with substantial published research behind them — niacinamide, hyaluronic acid, panthenol and centella asiatica among them.

Many of our customers are mamas and mamas-to-be, and they come to us because the range is developed with sensitive, reactive skin as the starting point. We do not make a blanket pregnancy-safety claim, because what is appropriate during pregnancy depends on your own medical circumstances and on your doctor's advice. The complete ingredient list for every product is published on its product page, and we would encourage you to review it with your doctor or dermatologist. If it is easier, write to us at concierge@foundersbeauty.com and we will send the full ingredient list for any product.

Founders Beauty is a Singapore company. Our products are formulated and manufactured in New Zealand and/or Singapore, chosen for their cosmetic manufacturing standards and access to high-quality botanical ingredients. The brand was founded in Singapore in 2018, and launched its first products in 2022; ahead of that, the founder spent her initial years perfecting her formulations. It was founded by Sonam Uttamchandani after living with an autoimmune condition, which led her to look for skincare formulated properly for reactive skin.

Three things. Our formulations start from the most reactive skin type rather than treating it as an exception. We hold independent third-party certification for both ethics and sustainability — PETA and the Positive Luxury Butterfly Mark — rather than self-declared standards. And the brand exists because its founder needed it: Founders Beauty was created by someone managing an autoimmune condition and the skin sensitivity that came with it, which is why every formulation decision begins with tolerance rather than potency.

Founders Beauty holds two independent certifications: PETA, for vegan and cruelty-free status, and the Positive Luxury Butterfly Mark, for sustainability and ethical business standards. We do not hold an organic certification — our positioning is clean, evidence-led formulation rather than certified organic.

If you are new to the brand, The Purity Potion is the most versatile starting point. It is a niacinamide serum that suits all skin types and addresses what we are asked about most: excess shine, uneven tone, the look of post-blemish marks, and barrier comfort. Pair it with The Radiance Rinse as your daily face wash and The Moisturising Milk as your moisturiser for a complete three-step routine.

Morning: The Radiance Rinse, followed by The Purity Potion, then The Moisturising Milk; complete the routine by applying your own sunscreen. Evening: the same three steps, without sunscreen. Use The Creamy Clay once or twice a week as a treatment step after cleansing.

The Lip Film can be used at the end of both your morning and night routine as well as reapplied throughout the day.

Yes — the formulas were developed with this climate in mind. The textures are light enough to wear in continuous humidity without feeling heavy, and ingredients like niacinamide and centella asiatica were selected for skin dealing with excess shine, air-conditioned dryness and year-round UV exposure. Singapore's climate was a design input for this range rather than something we adjusted for afterwards. Moreover, designing for Singapore allowed us to build a product that can be layered on as and when necessary, because each product was built to absorb quickly; if in dry weather conditions you may reapply both The Purity Potion and The Moisturizing Milk, 30-60 seconds after application of the first layer, to give your skin barrier added hydration when necessary.

Sustainability sits inside how we make decisions rather than alongside them. Our bottles, pumps and boxes are recyclable. Moreover, the paper used in all of our box components is FSC Certified. We work with a small number of laboratory partners, which gives us direct visibility of where our ingredients come from and how they are sourced. Founders Beauty holds the Positive Luxury Butterfly Mark, an independent assessment of sustainability and ethical business standards, reassessed yearly. For guidance on recycling each component, please feel free to reach out to us at concierge@foundersbeauty.com.

No. Our formulations are stable at room temperature and do not require refrigeration. You may prefer to chill a product for the cooling sensation, but once you do, avoid moving it in and out of the fridge — repeated temperature swings are harder on a formula than a steady room temperature. Keep your main supply somewhere cool and dry, out of direct sunlight.

Founders Beauty is available directly at foundersbeauty.com, as well as through KrisShop and iShop Changi. To purchase our products outside of Asia, you may purchase either directly at our website or via Amazon USA.

That is the skin type the range was built for. Every formula is developed without fragrance and without the surfactants and high-strength actives that most reactive skin struggles with. We would still recommend patch-testing any new product on a small area for a few days before applying it to your face, and if you are under the care of a dermatologist, showing them the ingredient list first.

Currently, we ship to the South-East Asian region, Australia, New Zealand, UAE, and the United States. If you are outside these areas, please get in touch with us at concierge@foundersbeauty.com for possible alternative shipping options. In the meantime, stay tuned as we expand to other locations in the future!

We currently ship internationally using Aramex, DHL as well as Easyship so as to offer you the best available rate. Orders above SGD 300 will receive free shipping, and orders below that are already subsidised in cost.

Once you have placed your order, you will receive a confirmation email with tracking information in order to easily track your package . If you have not received a shipping confirmation email within 3 days of your order please start by checking your spam folder, if you don’t see anything from us please do reach out to us .

Please note, orders over $300 require a signature confirmation at delivery.

If you believe your package is missing we will start a trace with the courier and take the required steps, please note this will take 3-5 business days. Please note we will not be able to replace the products until it has been confirmed missing.

We at Founders Beauty aim to give you only the best, and we apologise if you are not satisfied with your purchase. If you are not happy with what you’ve received please send us an email within 14 days of your purchase, and we will provide a return authorisation and mailing information. We will then proceed to remit your account for the full amount of your purchase excluding shipping. Please note shipping fees are non-refundable.

We cannot ensure that we will be able to properly locate and handle your return without the return authorization and the correct return address. Moreover only items purchased directly from our website may be accepted for a return. If you are purchasing our product from an authorised retailer please contact them for assistance.

We love collaborations, please do reach out to us to discuss further.

Thank you so much, we are always looking for talent! Please send across your CV and any other necessary information to us - and we will be in touch.